Health information services provider Healthline Networks,US, has announced the formation of the Healthline Wellness Network. The Network will take advantage of the company's HealthSTAT (Semantic Taxonomy Advertising Targeting) contextual content mapping technology to identify wellness content on partners such as AARP, AOL Health, iVillage Health, myOptumHealth and Yahoo! Health. Also, it will seek to provide advertisers with high-quality, fully transparent reach against audiences attracted to healthy lifestyle editorial.
With the potential to reach more than 44 million unique visitors every month, the Healthline Media Network claims to be the largest advertising network in the health information category - growing by more than 50 percent from 2009 to 2010. Healthline is now augmenting its condition-specific reach with the Wellness Network to provide healthy lifestyle and consumer packaged goods to advertisers, with a scalable solution, for reaching highly-engaged health information seekers.
The Healthline Media Network utilises Healthline's proprietary semantic taxonomy - created by doctors and continually enhanced by the Healthline team of medical informatics specialists - to dynamically map health content and deliver the most contextually relevant advertising.
To access our daily STM news feed through your iPhone, iPad, or other smartphones, please visit www.myscoope.com for a mobile friendly reading experience.
