Hearst Magazines has announced that Kristen O’Hara has been appointed as a senior vice president and chief business officer. In her new role, O’Hara will be responsible for U.S. advertising sales and marketing across the company’s portfolio of brands and will also have oversight of integrated and corporate sales. The announcement was made by Hearst Magazines President Troy Young and Michael A. Clinton, who served as Hearst Magazines president, marketing and publishing director for nine years.
O’Hara was previously at Snap Inc., where she was vice president of business solutions. Before that, she spent 16 years at Time Warner (now WarnerMedia), where she held senior executive sales and marketing roles, most recently as chief marketing officer, leading the global marketing, media and data strategy across the company’s business units—HBO, Turner and Warner Bros. She joined Time Inc. in 2002 as vice president of marketing and sales strategy. Previously, she was at Young & Rubicam, where she served in a variety of brand strategy and business development roles.
O’Hara’s appointment completes the succession plan following the retirement of Clinton, who has led marketing and publishing for the magazine division and will continue at Hearst serving as a senior media advisor. It is also part of the company’s transformation to provide a more unified approach to the market, offering multiplatform and multi-brand client solutions through the newly formed Hearst Media Solutions. O’Hara, who will report to Young, begins her new role January 6.
In a related announcement, Hearst announced that David Carey, who currently serves as chairman of Hearst Magazines, has been appointed as a senior vice president of public affairs and communications at Hearst. The announcement was made by Hearst President and CEO Steven R. Swartz. Carey’s appointment is effective January 2. He will continue to report to Swartz.
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