Medical publisher Handbooks in Health Care Company (HHC) has announced a tie-up with Rittenhouse Book Distributors, a US-based health sciences books distributor, to offer informative and easy-to-access medical content via video website www.youtube.com.
The campaign, entitled ‘The Experts in Medicine Series,’ will be featured on both the Rittenhouse and HHC websites (www.rittenhouse.com and www.hhcbooks.com). Additionally, the videos will be searchable on YouTube. The series showcases medical authors discussing contemporary topics in medicine while previewing the text of their latest titles published by HCC.
Now in its 30th year, HHC, a division of Associates in Medical Marketing Company Inc., has purportedly sold millions of copies of over 100 original, pocket-sized handbooks in almost every major therapeutic category and disease state. According to the company, all HHC books cater to today's busy physician, nursing professionals and pharmacy professionals.
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