Clinical information products and services provider Epocrates, Inc., US, has announced that in the nine months since the launch of Epocrates software for the iPhone platform, more than 10 percent of physicians in the US States are already actively using it to improve patient care. The Epocrates Rx drug and formulary guide continues to rank as the #1 free medical application downloaded in the Apple App store. Physicians and other healthcare professionals primarily use the application to access critical drug information such as dosing, adverse reactions and interactions to ensure safe prescribing and treatment.
Building on its early success, the company launched the Epocrates Essentials premium suite for the iPhone in January. This enhanced version includes an infectious disease guide with empiric and specific treatment recommendations, hundreds of laboratory tests, convenient medical calculators and tables, and information on alternative therapies such as Echinacea and St. John's Wort. It also features peer-reviewed disease content and evidence-based differential diagnosis developed in conjunction with the BMJ Group, publisher of the British Medical Journal.
Beyond high physician usage, the company has also seen an even greater number of other healthcare professionals adopting the iPhone device to access Epocrates' free or premium software. The company is continuing to develop for the iPhone platform with more graphic-rich content and additional feature enhancements.
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