Media and publishing forecast firm Simba Information, US, recently released a report 'College Publishing Market Forecast 2011-2012.' The report provides data for the higher education publishing market, dividing segments by new and used textbooks and multimedia materials. It defines the revenue of leading publishers, explores current market trends and provides in-depth market data and analysis for e-textbooks. It also provides data on student funding and enrollment and forecasts all data through 2014.
According to the report, higher education market forces and college publishers are reshaping the instructional materials world through offerings of digital content, tools and services that can stand alone or enhance the value of a textbook. This report finds that the US market for multimedia materials in higher education will grow 48.4 percent, topping $1 billion by the end of 2011.
Multimedia materials include a range of content, tools and services from homework assignments and assessments to downloadable lectures, website access for students, e-textbooks and teaching aids for instructors. According to the report, multimedia sales not only help drive new textbook sales, they are also carving out their own segment in the college market.
Among publishers, Cengage Learning's curriculum solutions Aplia (homework assistance) and SAM (skills-assessment assistance) experienced more than 20 percent growth in a 12-month period. Pearson's MyLabs series is a well established must-have on college campuses, and John Wiley & Sons is preparing to launch a more interactive version of its learning platform WileyPLUS.
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