HighWire Press, a not-for-profit division of Stanford University Libraries, has announced the launch of its one thousandth mobile website. This milestone was achieved in just over a year from the initial deployment of the HighWire Mobile Web product.
The latest mobile site to launch on HighWire is the American Journal of Respiratory and Critical Care Medicine (ajrccm.atsjournals.org), a publication of the American Thoracic Society. When a reader uses their smartphone device – iPhone, iPod Touch, Android, or BlackBerry – to access any of the ATS journals, they are automatically directed to the mobile-optimised version of the site.
HighWire's Mobile Web interface offers features such as streamlined display for small screens and cellular networks; current content, archived and 'ahead of print' material; abstract, extract, full text and PDF made available; mobile-friendly search page; standard authentication and sign-in options; article email sharing; journal branding and aesthetics; and support for advertising and custom buttons.
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