HighWire Press, a not-for-profit division of Stanford University Libraries, has announced the appointment of Bill Matthews as Director of Business Development, and Ed Braniff as Chief Operations Officer. The staff structural expansion is designed to further enhance HighWire’s organisational focus on innovation, community and customer service.
In his new role, Matthews will be responsible for the business development activities at HighWire including sales, marketing and strategic partnerships. With 25 years of experience and progressive responsibility in sales, marketing research, online publishing, and information industries, Matthews brings an outstanding pedigree of business practices to HighWire consisting of a consultative communication style, customer-focus approach, and a high degree of ethical standards.
He has held executive management positions at several online publishing technology companies, most recently at NetSeer, a web-based technology company focused on understanding user intent within a semantic framework. He also served as VP of Business Development at TACODA and had a successful term at I/PRO, the internet’s first website traffic verification service.
Edward Braniff has stepped up to take on the role of Chief Operations Officer at HighWire. Ed has been a consultant at HighWire since June 2011, working directly with HighWire’s Managing Director, and has been an integral part of HighWire's operational excellence and customer support initiatives.
Most recently, Ed has held senior level positions with a technology startup in Virginia and as the CFO for Cedar Group North America, the Financial Director of the company in London, and the Chief Operating Officer of North American operations. Ed has also provided interim management and held CFO, President and CEO positions in the automotive and packaging industry in the US and in Israel.
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