Publisher Holtzbrinck Publishers, US, has announced that the Company's US operations are to be re-branded from Holtzbrinck Publishers to Macmillan.
Macmillan is one of the most venerable and respected names in publishing, and is already the name of the English and Spanish language publishing operations of the Verlagsgruppe Georg von Holtzbrinck in over 70 countries. The name change will affect the corporate and consolidated functions that have been using the Holtzbrinck name in the US including the executive offices, trade publishing sales, operations, IT, legal, finance, human resources and other centralised functions. In addition, Audio Renaissance, the audio publishing imprint of Holtzbrinck Publishers, will now be known as Macmillan Audio.
Apart from these changes, the names of the company's many divisions and imprints in consumer publishing, educational publishing, magazines, and digital media, will remain unchanged.
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