iCopyright, a US-based provider of intelligent copyright systems for digital content, has announced the release of Discovery, a web-based service that finds both licensed and unlicensed uses of a publisher's content on the web. Publishers can use Discovery as a business development tool, a licence verification tool, and to detect plagiarism and copyright infringement. The tool works by fingerprinting publisher content and then searching the web each hour to find sites that are using all or part of the material.
As a business development tool, Discovery identifies websites that are potential advertisers, subscribers or syndication partners for the publisher. As a licence verification tool, it identifies websites that have obtained a valid licence and verifies that they are using the content within the terms of the licence. As a plagiarism and copyright infringement detection tool, it identifies websites that may be using the content in a commercial manner without licence or permission from the publisher.
Discovery enables publishers to send a variety of redress offers to sites that are using their material and monitors the status of those offers. It also provides publishers with a variety of automated escalation actions when their offers are ignored and sites continue to infringe or monetise the content at the publisher's expense. Discovery retains a snapshot of each piece of content it finds on third party sites and creates an audit trail of all actions taken by the publisher and the site with respect to the site's unauthorised use of the content.
Discovery is currently available to iCopyright-enabled publishers on a free trial basis. It will also be available to content owners using iCopyright for Creators in the near future.
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