IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, has announced the release of IEEE GlobalSpec CatalystTM, the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market.
The primary goal of IEEE GlobalSpec Catalyst is to simplify the marketing process by providing industrial marketers with user-friendly resources needed to set up and deploy sophisticated and targeted email and nurturing campaigns. IEEE GlobalSpec Catalyst allows users to easily access and segment audiences; create targeted contact lists for individual campaigns; select customisable templates designed to resonate with engineering and technical audiences; and analyse the results of a specific campaign with real-time data.
A comprehensive, multichannel media and marketing automation platform, IEEE GlobalSpec Catalyst is designed to reach and engage a targeted audience and nurture contacts into customers. As a dynamic extension of a marketing department, IEEE GlobalSpec Catalyst seamlessly fills in the gaps in the marketing department's expertise or bandwidth, solving the critical challenges of time and resource limitations faced by companies in the industrial space.
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