Global information and technology services company IMSHealth has announced the immediate availability of Nexxus™ Mobile Intelligence 11, the latest generation of its cloud-based CRM solution designed specifically for the Life Sciences industry.
As the latest addition to the Nexxus Commercial Application Suite, Nexxus Mobile Intelligence is interoperable with other Nexxus applications, including Nexxus Marketing, and is tightly integrated with the IMS One™ cloud platform – making data access and sharing seamless for commercial teams across all of their customer interactions.
By drawing from uniquely broad and diverse data sources that include IMS Health, customer and third-party information, Nexxus Mobile Intelligence curates insights that enable commercial teams to create precision conversations across all channels, in every market.
The new release allows Life Sciences companies to simplify their IT architecture and provide maximum flexibility to users in the field. With the extension of its underlying platform to support custom applications written in HTML 5, Nexxus Mobile Intelligence allows easy integration of in-house sales applications, and automatically synchronises data across all devices with enhanced offline functionality.
Built around IMS Health's proprietary solutions for master data management and social listening, Nexxus Mobile Intelligence delivers comprehensive insights that enable predictive marketing. Companies are guided by the industry's most robust data and analytics to support next steps for productive customer interactions.
"Nexxus Mobile Intelligence works the way sales teams do – enabling smart, orchestrated engagement to help life sciences companies reach the right customers across the right channels with the right messages," said Robert Chu, IMS Health senior vice president, Technology Solutions. "It's a key component of IMS Health's connected solutions for increasing field effectiveness and making every customer interaction an intelligent one."
Nexxus Mobile Intelligence is part of the Nexxus Commercial Application Suite, which brings together the most complete and fully connected set of applications across the commercial continuum – from marketing campaign management and social media monitoring to customer engagement, sales operations and performance management.
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