Healthcare information and technology solutions provider IMS Health has announced the decision to host its Software-as-a-Service commercial applications on Amazon Web Services (AWS). Through the AWS global footprint, IMS Health will offer life sciences organisations additional options for deploying and scaling the Nexxus™ Commercial Application Suite and IMS One™ intelligent cloud — providing fast, reliable and secure access to integrated sales and marketing information across critical commercial functions.
In life sciences operations, where new commercial launch trajectories are established quickly and traditionally difficult to optimise, speed and agility are critical. IMS Health's cloud solutions give customers the ability to monitor and adjust their sales and marketing operations supported by comprehensive analytics produced by the company's applications.
With seamlessly interoperable Software-as-a-Service applications spanning critical commercial functions, the Nexxus Commercial Application Suite rapidly aligns, tracks and guides sales engagement and brand strategies across multiple channels. The Nexxus Suite includes applications for integrated, multi-channel marketing campaign management, CRM, social media vigilance and cross-company analytics, and business intelligence and key performance indicator tools. The IMS One intelligent cloud integrates IMS Health's critical life sciences data with client and third-party information sources, creating a single, trusted view easily accessible by the Nexxus applications — dramatically enhancing commercial effectiveness while reducing complexity and costs.
