Informa Medical Publishing, part of medical scientific publisher informa Healthcare, UK, has announced the launch of the e-MedINFORM, a new interactive electronic delivery platform of market-leading clinical medicine books, journals and educational content. The new system is designed to make access to cutting-edge medical knowledge easier for the busy physician.
E-MedINFORM works by creating quick educational learning modules for sponsorship by pharmaceutical companies looking to provide top-quality clinical information to physicians anywhere in the world. A single knowledge center can contain a limitless library of Informa Medical Publishing's highly acclaimed clinical medicine books, journals, or customised content hand-selected by the brand manager to support their product's educational and promotional initiatives. Access to the knowledge center is provided via the internet, free of charge to the pharma company's list of physician contacts.
e-MedINFORM allows brand managers to accurately calculate the ROI of any campaign they run through their library. The library will capture users' contact details, provide detailed history on their reading preferences and therefore inform the marketer about how to tailor future campaigns for improved ROI in the future. The system enables busy physician to search across all the titles on offer with a single function. Additional benefits include flexible pricing that can bring the offering in-line with country-specific marketing regulations and the ability to use e-MedINFORM as a direct sales tool that can track individual reps' physician interactions.
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