Informa Business Information, UK, has teamed up with Virgin Atlantic's Director of Sales and Marketing and a Harvard business professor to launch a white paper highlighting the benefits of sustained marketing and advertising spend during the current economic downturn. Informa Business Information provides publications, events and online services for the scientific, professional and commercial business communities.
The company also ran a webinar with live presentations from the two experts - John Quelch of Harvard Business School and Paul Dickinson, Sales and Marketing Director at Virgin Atlantic - to provide clients with independent advice and facilitate dialogue on the most talked about topic among company executives around the globe. The white paper and the webinar - both titled Effective Marketing in a Downturn - focus on the opportunities presented to businesses during the current credit crunch and how organisations can capitalise on these and continue to grow their businesses despite the undisputed tough times.
Informa's white paper and speaker presentations from Informa's Effective Marketing in a Downturn webinar are available to view online at
www.informabusinessinformation.com/Press_Releases/ibi_webinar.
