Ingram Content Group Inc., US, has announced the launch of Global CONNECT, a new worldwide programme combining Ingram's print and distribution services and a network of book manufacturers worldwide, with state-of-the-art print on demand technology and connectivity to local networks of retailers. Singular Digital, a book manufacturer in Brazil with extensive regional distribution, will launch Ingram's South American expansion.
Ingram's Global Connect programme is more than just a printer network. It expands the reach of publisher's physical content beyond Ingram's current channels, which include Ingram-owned facilities in the US, UK, Australia and France, to new markets through a network of selected book manufacturing and distribution partners.
What differentiates Ingram's Global Connect programme from other printer network solutions is the unique combination of print on demand alliances with established local retail channel relationships. Publishers will gain access to new sales channels without the worry of inventory in market, importation and customs issues, and shipping and warehousing costs. No matter where their readers are, publishers can now reach them and never miss a sale.
Ingram's alliance with Singular Digital, owned by Ediouro Holding, one of the largest media publishing groups in Brazil, offers publishers access to printed books and established relationships with the leaders in online, chain and independent booksellers and distributors in the South American region.
Books printed by Singular Digital and other Global Connect partners will adhere to the same specifications and quality standards of Ingram's Lightning Source. Publishers that print and distribute books with Lightning Source will define markets for each title in the programme. Lightning Source will maintain file integrity and security as well as reporting and payment remittance to publishers in the same manner as it does today.
Geographic expansion in the Far East, central Europe and South America is expected to be complete by the end of 2011. Ingram targeted expansion in these regions because of projected market growth and sales potential for customers. Additional locations are currently being explored for further expansion.
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