The Ninth Annual Forbes/Gartner C-Level Executive Study has revealed that the Internet is viewed as the most important source for business information, followed by daily newspapers, trade publications, magazines, TV and radio, respectively. More than 650 C-Level and senior management executives participated in the study, 'Preparing for Growth in the Current Economy,' conducted between April 21 and May 6 this year.
Key findings of the survey reveal that the Internet was again by far the most important business information source, picked by six out of 10 (60 percent) executives. That was four times the number that chose the next most valuable, daily newspapers (15 percent). They were followed by industry trade publications (9 percent), magazines (6 percent), TV (5 percent), and radio (2 percent). The complete study is available at http://www.forbes.com/adinfo/research.html. The first of four white papers about the study, 'Preparing For Recovery,' is available at www.forbes.com/forbesinsights.
The Internet continues to be seen by the C-suite as the media channel providing the most informative advertising for products for business or personal life; it is the only media channel to have gained significant ground since 2006. On the technology front, executives see digital marketing and communication as the best tech investments for business growth, followed by customer relationship management and digital collaboration technologies.
Forbes Insights is the custom research practice of Forbes Media, publisher of Forbes magazine and Forbes.com, whose combined media properties are projected to reach nearly 50 million business decision makers worldwide on a monthly basis. Leveraging a proprietary database of senior-level executives in the Forbes community, Forbes Insights' research claims to cover a wide range of vital business issues, including: talent management; corporate social responsibility; financial benchmarking; risk and regulation; and doing business in emerging markets.
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