Business technology event series Interop, part of UBM TechWeb, has released the results of a pre-show survey. The survey indicates that 48 percent of attendees at the upcoming Interop New York 2010 event intend to increase spending on technologies next year, signaling increased budgets for the business technology industry.
The Interop New York 2010 pre-show survey goes on to reveal that 96 percent of pre-registered attendees are active purchasers within their companies, whose priorities include cloud computing, virtualisation, IT security, data centres, network upgrades and wireless/mobility. The event is scheduled for October 18-22, 2010 at the Javits Convention Center.
The survey polled over 300 pre-registered event attendees via e-mail and found that Interop attendees are active buyers in the market, significantly more likely to be involved in purchasing key business technologies including cloud computing, virtualisation, IT security, data centres, wireless/mobility and network storage than the IT community at large.
Interop New York seeks to present a platform for attendees to identify new products, stay up to date on industry trends and interact with a wide range of products and vendors in one place. The aim is to provide a deep-dive look into the most powerful innovations and solutions in the industry. It is projected to offer a multi-track conference, a major expo show floor, and many networking opportunities. The event welcomes more than 150 exhibitors, showcasing the full range of IT solutions this year, including Amazon Web Services, AT&T, Cisco, Dell, McAfee, Microsoft and Xirrus. Interop New York will also feature focused workshops like CIO Boot Camp, Enterprise Cloud Summit and Virtualization Days.
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