Outsell, Inc., a research and advisory firm focused on media, information, and technology, has released its 2016 Information Industry Outlook Report: Tipping Point, to help companies understand the trends, and the actions they must take to maintain leadership in a new environment. According to the report, the momentum toward irreversible changes for the $766.5 billion information industry has reached a tipping point, and businesses that do not adapt now are at risk.
The information industry is a blend of fast-growing information, software, services, and technology companies and moderate-growth content publishers and media. Market segment analysis shows that Search & Aggregation is the growth frontrunner, but Marketing Analytics, Automation & CRM will soon edge from second into first place. The industry segments, along with Human Capital Management and Financial, Credit, and Governance, Risk & Compliance, will drive the industry in the next several years.
The report also identifies 31 disruptive companies to watch such as Enigma.io, Gild, and Spiceworks. The analysis is based on Outsell’s tracking of 15 segments and over 7,000 firms, along with their customers and advertisers.
The firm is launching new services to help CEOs navigate the transformation, including an exclusive online platform linking machine generated content, with thought-leadership and community in a single environment for members of Outsell's Leadership Council (OLC) and beyond.
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