Publisher John Wiley & Sons, Inc., US, has announced that it has selected Entriq as the video provider for a variety of Wiley's websites, including its soon-to-be-released "For Dummies" video content library across its branded online properties and other syndicated destinations.
As a complement to its books and online reference material, Wiley has developed an extensive video library that draws from existing publications and brings further to life the already engaging and light-hearted "For Dummies" content. The "For Dummies" reference books have gained massive popularity by helping simplify the technical complexities of computers and a myriad of personal and business issues.
In order to effectively extend its video across the web, the company needed a flexible and robust platform to package, control, deliver and monetise its content across all relevant devices and platforms. Wiley selected Entriq's solution for its ability to manage the entire video publication workflow, from inception into the content management system to syndication across branded properties and other sites, including popular social video services.
Entriq, a division of MIH, which is a wholly owned subsidiary of Naspers Limited, helps companies quickly and easily get their digital media content to consumers and users. Entriq's Media Solution solves major problems content providers and broadcasters encounter when attempting to package, control, deliver and monetise content across all devices and platforms.
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