Kudos and Impact Science have announced the launch of the COVID Knowledge Cooperative, a cross-publisher initiative to help broader audiences find, understand, and act on research relating to COVID-19, coronaviruses, and other infectious and respiratory diseases. Launch partners include the American Chemical Society, De Gruyter, Hindawi, SAGE, University of Toronto Press, and Wolters Kluwer. Together they will nominate key content to be explained in plain language, and promoted through a single ‘magazine-style’ website.
The initiative builds on the success of the Climate Change Knowledge Cooperative, launched in September 2021. That first program continues to grow, with now over 20 sponsors from the scholarly publishing and communication sector. The content showcase is proving particularly effective at driving awareness, interest, and engagement with non-academic audiences such as the media, policymakers, and industry. An ongoing PR and marketing campaign is delivering mainstream media coverage and substantial traffic from social media platforms.
The COVID Knowledge Cooperative will closely follow this proven model, which also includes a research element to provide sponsors with strategic insights about broader audiences’ information needs, behaviors, and expectations.
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