Kudos, the award-winning service for maximising the reach and impact of research, will develop and launch a new communications management system for researchers, after securing £2.2m investment.
The global research sector is undergoing significant and accelerating change, with mechanisms for evaluation, publication and reward being overhauled to improve efficiencies. With over £150b invested annually in research through universities worldwide, innovation is needed to improve the return on this expenditure; effective communication, throughout the research lifecycle, is central to this.
Launched in 2014, Kudos serves over a quarter of a million researchers, affiliated with over 10,000 universities and other research institutions in 190 countries. Having built a central data set of communications activities and results, the company is uniquely positioned to develop algorithms for maximising engagement with research and its potential for impact.
Through this investment, Kudos will rapidly expand its service to enable research groups, departments and universities to plan, action and report on their communication activities - across multiple projects, outputs and publications - and understand which are most effective for engaging specific target audiences. Further, the data collected will give funders, publishers and other stakeholders greater insight into the most effective communication mechanisms for improving research impact.
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