Media forecast and research firm Simba Information, US, has released the fourth edition of the 'Trends in Trade Book Retailing' report. The report compiles data from multiple sources to confirm what Simba anticipated in the third edition: that the loss of bookstores would not translate into growth of e-books in 2011.
Data from Simba shows that most consumers continue to buy print books, and the discovery of e-books is still very much interconnected with that of physical content. The report also indicates that the more retail channels consumers have access to, the more likely they are to be book buyers and leisure book readers. However, with physical bookstores still 'subsidising' the online channel by acting as a showroom for content, the industry must think of creative ways to build a sustainable system.
The 'Trends in Trade Book Retailing 2012' report details the interconnected worlds of print and e-book retailing through profiles of each of the three major channels of book retailer - bookstore, online and 'other.' Key demographic details and trends unique to each are provided, including gender, age, household income, education level, purchasing habits and more. Five-year trend data is also new to this edition, as is exclusive data showing to what extent e-book consumers have bought digital content from Amazon, Barnes & Noble, Apple's iBookstore, and other e-book sources.
The report is available at http://www.simbainformation.com/redirect.asp?progid=83930&productid=6903769.
