Healthcare publisher Lippincott Williams & Wilkins (LWW), part of Wolters Kluwer Health, US, has teamed up with the Copyright Clearance Center's (CCC) Rightslink system to automate online ordering of copyright permissions.
Rightslink claims to be the most widely used web-based licensing application, supporting more than 11,000 journals, magazines and newspapers, as well as thousands of books online. Users of content published by LWW will now be able to instantly obtain permissions to reuse and distribute copyrighted content.
Rightslink is an online service that enables content users to purchase copyright permissions and reprints directly from content on the web or in database services. By choosing Rightslink to license the content of its nearly 275 periodicals, LWW seeks to move the management of permissions requests from a time-consuming manual process to an efficient, automated and secure online ordering system. This is expected to accelerate the processing time and enable the company to focus on requests that are more complicated and need special consideration.
