Content solutions and services provider Really Strategies Inc., US, has announced the promotion of Marianne Calilhanna to director of marketing. Marianne started her career with Really Strategies in 2001 as a consultant helping publishers re-engineer content structure and editorial processes.
In 2004 she changed positions to formalise the marketing efforts of Really Strategies and has since created a department that focuses on lead generation and brand development across the RSuite and DocZone product lines. She is instrumental in integrating database tools and social media channels to promote Really Strategies, RSuite, and DocZone. Marianne also leads the planning and management of the annual RSuite User Conference, which attracts more than 150 publishing executives.
Marianne is an active member of the Society for Scholarly Publishing Development Committee and participates in the Book Industry Study Group discussion forums. She has worked in all aspects of the production and editorial food chain in publishing organisations and is well versed in the business benefits of structured markup.
To access our daily STM news feed through your iPhone, iPad, or other smartphones, please visit www.myscoope.com for a mobile friendly reading experience.
