McGraw-Hill Construction, a US-based provider of project and product information on the construction industry, has launched its Dodge SpecShare Suite, an online business intelligence platform. The platform enables Building Product Manufacturers (BPMs) to access data from more than 50,000 digitised project specifications and plans to identify sales and marketing opportunities. SpecShare is an easy-to-use portal for identifying the building products specified in construction projects across the U., providing actionable intelligence that BPMs can use to grow their market share.
Pulling from McGraw-Hill Construction's robust, qualified and continuously updated construction project data and analyses, SpecShare searches for any brand name or building product that appears in the written text of a project's specifications and notifies BPM customers so they can learn who specified their products - and who is specifying the competition. This intelligence can then be used to help BPMs focus on the activities that will increase their immediate sales and improve their specification rates by targeting the most active design firms to close more future sales.
The Dodge SpecShare Suite's online, intuitive dashboards give customers 24-hour access to detailed project and firm-specific reports. Targeting design firms and projects can be easily and quickly done based on a combination of products and brands specified; quality of specification; location of the project; overall project value; project type, e.g. office, education, retail, hotel, etc.; bid/negotiate date; and frequency that a design firm specifies a particular BPM's products vs. its competitors.
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