Education materials publisher McGraw-Hill Education, US, has announced the launch of McGraw-Hill Create, a platform that seeks to give instructors control over and customisation of higher education classroom content. With Create, instructors can expect to produce their own e-books or printed texts by selecting content from a vast library of resources and receive a digital proof in under an hour.
Increasingly, instructors are demanding content solutions that are tailored to the way they teach. Custom publishing is one of the fastest growing areas in the higher education market, rising by 25 percent on a yearly basis. But not all custom content is created equal. Results of a recent McGraw-Hill survey revealed that instructors are looking for low-cost solutions that offer the ability to integrate content from multiple disciplines, allow them to seamlessly incorporate their own material, contain enhanced search functions and promise faster delivery times. It is with these needs in mind that McGraw-Hill developed Create.
McGraw-Hill Education reportedly created the custom publishing concept nearly 20 years ago when it introduced the Primis platform. Create is seen to build on the Primis foundation by adding 21st century customisation options, an intuitive drag-and-drop user interface and speedy digital delivery.
At Create's core is a Google-like search engine functionality that enables professors to immediately pull from a wide range of quality content, including 4,000 McGraw-Hill textbooks, 5,500 articles, 11,000 literature, philosophy and humanities readings, and 25,000 business case studies from prominent providers such as the Harvard Business School. This search tool allows professors to view content across the library, or limit their search by category, such as discipline or copyright year. Through a recently announced partnership with Blackboard Inc., teachers will have access to the full suite of McGraw-Hill Create content through their Blackboard account, seamlessly integrating Create with their established and familiar classroom tools. Professors can also easily upload and incorporate self-produced content into their Create project.
Once a Create text has been fully customised, the instructor will receive a digital review copy in under an hour or a print review copy in three to five days. Existing platforms are often seen to take up to three weeks to deliver review copies. Once a professor finalises the book in Create, he or she can make it available for student purchase. Students may purchase Create e-books through the McGraw-Hill ebookstore or purchase Create print books through their campus bookstore.
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