Medscape, a global leader in healthcare information, has introduced Affinity™, an innovative insights platform designed to analyze the behavioral patterns of over 13 million registered healthcare professionals worldwide. This new platform offers near real-time data, capturing how healthcare professionals interact with content across devices, specialties, and countries, outside of the United States.
Affinity™ leverages data from the Medscape Global Network, a registration-based platform, to track user activity and content consumption. Through user-friendly dashboards, the platform provides third parties with deep insights into the interests and preferences of healthcare professionals, helping organizations to refine their strategies and improve engagement.
The comprehensive data offered by Affinity™ allows organizations to tailor their content and outreach more effectively, ensuring they meet the evolving needs of their target audiences. This platform represents a significant step forward in understanding and engaging with healthcare professionals on a global scale.
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