The Mobile Marketing Association (MMA) has released the Winter 2010 issue (Vol. 5. No. 2) of the International Journal of Mobile Marketing (IJMM). This issue marks the fifth year the journal has been out, with the new issue covering topics such as consumer decision making, mobile service adoption optimisation, practices on building consumer trust and acceptance, and the prevalence and impact of mobile communications in the workplace.
IJMM is edited by Michael Hanley, a Ball State University Associate Professor of Advertising and Director of the Institute for Mobile Media Research. The journal is peer-reviewed by a 16-member board that includes researchers from top academic institutions and companies such as Snaptell and Yahoo.
The 126-page Winter 2010 edition includes a new special topics area that will feature research from specific countries and mobile industry segments in future issues.
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