As Web 2.0 revolutionises the way publishers market books to their readers, MPS Technologies, the technology arm of Macmillan India, has upgraded its BookStore platform with features that address the latest challenges faced by the book industry.
BookStore is the digital content platform that stores, displays and sells eBook content on behalf of publishers. It allows publishers to make their content available online and provides them with a number of different business models to choose from. New features on the platform now include the MPS Technologies Widget - the viral marketing tool that enables readers and authors to place book content on social networking sites globally. The platform is now fully integrated with social bookmarking sites. Clients are also able to update their readers on new titles via RSS feeds and email alerts.
The upgraded BookStore is projected to enhance publishers' experience of managing the platform. Publishers will now be able to search and manage live titles, QA downloadable files and access information about live titles at one time.
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