Science magazine Scientific American has launched a new blog network which unites editorial, independent and group blogs under the magazine's banner. The community of 60 bloggers provide authoritative information and insights about science and technology, and their roles in global affairs.
The blog network, overseen by Blog Editor Bora Zivkovic, who serves as moderator for the community, encourages discussion and facilitates the exchange of ideas with both the bloggers and Scientific American readers. Zivkovic has invited a diverse group of voices for the network. Bloggers range from graduate students, who are launching their careers, to veteran science writers such as John Horgan, Director of the Center for Science Writings at the Stevens Institute of Technology.
The format of the blog allows for great diversity in tone and topics. Many of the bloggers focus on the bridge between science and other fields such as philosophy, sociology, music, art, gender and race, hip-hop culture and literature.
The Scientific American Blog Network features three new SA editorial blogs. '@ScientificAmerican' provides news, updates, highlights and anecdotes from the Scientific American newsroom while 'The Incubator' highlights the best work by students in science writing and journalism schools. The 'Network Central' blog will feature highlights from the blog network each week.
Existing SA editorial blogs such as 'Observations,' 'Solar at Home,' 'Anecdotes from the Archive' and 'Expeditions' remain. The network also features new blogs by Scientific American Editors Davide Castelvecchi ("Degrees of Freedom"), Anna Kuchment ("Budding Scientists"), and Scientific American Mind Editor Ingrid Wickelgren ("Streams of Consciousness"). There are future plans to launch additional staff-authored blogs.
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