New Hope Natural Media, a media resource and information provider for the natural, organic and healthy products industry, has announced that John Bradley has been named content director and editor in chief of Nutrition Business Journal (NBJ).
An editorial veteran, Bradley brings more than 20 years experience as a writer, editor and consultant. In this position, Bradley will set the tone and editorial direction and manage the day-to-day operations of the Journal. Bradley will be based in New Hope's headquarters and will report to Carlotta Mast, executive director of content and insights, New Hope Natural Media.
Bradley is a former senior editor at Wired, where he ran consumer-technology coverage, and Outside magazine, where he covered business, fitness, and nutrition. He also spent several years as a newspaper reporter in Tokyo, Japan, where he had previously worked on communications for brands like Sony and Ericsson.
Nutrition Business Journal (NBJ) is a leading research, publishing and consulting firm serving the nutrition, natural products and integrative healthcare industries. NBJ delivers industry intelligence via a monthly journal, detailed market research reports, data charts, consulting services and an annual invite-only executive leadership conference, The NBJ Summit.
