Global media company News Corporation, US, has announced that it has acquired Skiff, LLC, Hearst Corporation's e-reading platform designed to deliver premium journalism to tablets, smartphones, e- readers and netbooks. The Company also announced an investment in Journalism Online LLC, the venture dedicated to enabling newspapers, magazines and online-only publishers of quality content to collect revenue from their online readers. The financial terms of both agreements were not disclosed.
The Skiff platform specialises in delivering visually appealing layouts for newspaper and magazine content. With the capability to deliver high-resolution graphics, rich typography and dynamic updates, this platform has the ability to retain engaging design elements that consumers enjoy while allowing publications to maintain brand identity and differentiation.
Journalism Online's Press+ e-commerce platform allows publishers to choose and continually adjust multiple options for paid access, with each publisher selecting its own business model, offerings and pricing. This includes the 'metered model' under which many readers will continue to access sites for free, while the most engaged readers will pay for full access. Press+ will give consumers the convenience of one account and password to access their favorite websites.
Jon Miller, Chief Digital Officer of News Corporation, has named Jon Housman as President of News Corporation's digital journalism initiatives. In this newly created role, Housman, who has worked closely with these initiatives over the past year, will be responsible for driving and managing new business efforts in premium digital journalism. He will report to Miller.
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