Global library cooperative Online Computer Library Center Inc. (OCLC), US, has announced that it is uniting all offices under one name and visual brand identity to reflect a global enterprise with a unified strategy to serve libraries worldwide. As a result of the move, OCLC PICA, with offices in the Netherlands, Australia, France, Germany, Switzerland, the UK and the US, will now be known as OCLC.
By bringing together all offices under one name and identity, the organisation is now well positioned to provide libraries with services at the point of need. In addition, libraries worldwide can benefit from OCLC membership, research and an expanded portfolio around a comprehensive set of products and services. The company has also created teams of employees from various geographic regions, and has aligned activities in three major geographic areas - The Americas, Asia-Pacific; and Europe, Middle East and Africa.
The OCLC global strategy represents an evolution of the cooperative that began as an intrastate group of 54 colleges and universities in the state of Ohio, USA, sharing resources to save money and eliminate duplication of effort. The new OCLC organisation is represented by a new logo and brand identity, which will be integrated in OCLC communications by the end of the year.
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