Enterprise content management (ECM) software provider Open Text Corporation, US, has announced a tool called Open Text Semantic Navigation. The tool is designed to help audiences naturally navigate through volumes of information based on the inherent meaning of the content and increasing web marketing and online search effectiveness. Available as a cloud-offering or on-premise, Semantic Navigation seeks to give organisations an easy way to improve engagement with online audiences.
The announcement was made at the Search Engine Strategies conference, a global conference and training series focused on search engine marketing, taking place this week. Open Text is a top sponsor of the event and is exhibiting in booth 214.
Companies of all sizes invest heavily to develop content they hope will boost brand awareness, sell goods and services, and increase customer loyalty. This content, however, can be spread across multiple servers and repositories where it is difficult for readers and search engines to find. Simple keyword searches assume the audience is willing to manually scroll through pages of results and hunt down countless blind alleys to find relevant content.
Open Text Semantic Navigation offers a way to improve the user experience. At the core of the offering is the Open Text Content Analytics engine. The engine is claimed to intelligently extract meaning, sentiment and context from content, and in turn marries that content to what a customer or prospect is looking for on a website. Audiences are expected to more consistently and quickly find helpful, valuable information with much less effort.
A complete solution, Open Text Semantic Navigation is designed to complement any existing website, independent of the web content management system used, either installed on local servers or as an online service provided by Open Text. With the cloud-based offering (currently in beta), organisations can expect to rapidly and inexpensively upgrade their sites user experience using a free, fully functional 30-day trial.
Search for more Search/Discovery/Data Retrieval tools and services
