Research and advisory firm Outsell, Inc. has released its Information Industry Outlook 2017 report, with the key theme All Data, Nothing But Data. From individualised medical treatment to targeted mobile ad buys, the burgeoning number of applications for machine driven data analytics solutions offer a revenue goldmine for the $1.5 trillion information industry, according to Outsell, Inc.
For the year ahead, the report highlights data monetization as the number-one growth opportunity for information, media, technology, and any enterprise — from GE to Boeing, Ford to Monsanto — in the business of information.
First shared during Outsell’s 10th Anniversary Signature Event, an off-the-record event for C-level executives, the report highlights 10 important industry trends, with data front and center.
From CivicScience, which produces a syndicated “poll of the day,” to Kensho Technologies, an unstructured data analytics provider in financial services, to Numisight, which helps identify anomalies in a blockchain, “rising stars” are already harnessing this trend and disrupting a broad range of industries. By combining big data with artificial intelligence, the internet of things, machine learning, and robotics, whole verticals like food/agriculture are reinventing themselves and so too are companies in the Fortune 500. Today, everyone is a data provider, user and maker. Outsell’s research and Outlook focuses on this now far-reaching phenomenon.
In recognition of the fundamental shift that data, big and small, is driving, Outsell will also produce its first annual DataMoney Conference February 1-2, 2017 in New York City. Interested parties may visit https://www.outsellinc.com/events/datamoney to register.
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