Research and advisory firm Outsell, Inc., US, and revenue optimisation solutions provider for digital publishers Scout Analytics, US, have announced that Elsevier Business Intelligence (Elsevier BI) is using Outsell Scout Analytics. Outsell Scout Analytics is a service to help digital paid-content providers increase revenues by matching each subscriber with the licensed content that will best meet their needs. It is the result of a strategic partnership between Outsell and Scout Analytics to help digital paid-content providers improve subscription revenues and help advertisers to better monetize their audiences.
Elsevier Business Intelligence is a leader in the field of healthcare information for biopharma and medical device professionals. Built on the heritage of F-D-C Reports, Windhover Information, and Medtech Insight, the company has expanded its paid content, combining news and information together with insight and analysis. With Outsell Scout Analytics, Elsevier BI can look more closely at subscribers' usage of their licensed content—analysing the information to improve content offerings in order to meet subscribers' needs.
As publishers and information providers broaden their content offerings, from articles to workflow tools, they have more revenue-generating opportunities. But by introducing new options without focusing on the needs and interests of subscribers, they risk subscriber 'defections' and lost renewals to competitors. Outsell Scout Analytics helps to address this challenge. The service has uncovered opportunities for content providers to grow subscription revenues by 10-20 percent.
Using a patent-pending Demand Rating technique, Outsell Scout Analytics enables license optimisation by rating subscribers' engagement as a ratio of revenue to identify such issues as under-utilisation, or unlicensed use. Outsell Scout Analytics also includes the expert advisory services of Outsell, Inc. to identify actionable programmes for monetising the findings.
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