Research and advisory firm Outsell, Inc., US, and revenue optimisation solutions provider for digital publishers Scout Analytics, US, have announced that Reed Business Information UK is using Outsell Scout Analytics. Outsell Scout Analytics is a service to help digital paid-content providers increase revenues by matching each subscriber with the licensed content that will best meet their needs. It is the result of a strategic partnership between Outsell and Scout Analytics to help digital paid-content providers improve subscription revenues and help advertisers to better monetize their audiences.
Reed Business Information UK (RBI-UK) brings market leading brands to a significant audience of decision makers worldwide through its multi-platform media of online data services, marketing solutions, web sites, magazines, exhibitions, conferences and industry awards. Using Outsell Scout Analytics, RBI-UK can better understand subscribers' usage of their licensed content - analysing the information to improve content offerings in order to deliver a better experience for users and more value. RBI first implemented Outsell Scout Analytics for the Bankers' Almanac data service. The company is now rolling the Outsell Scout Analytics service across other leading RBI services including ICIS, the market intelligence service for the global chemical and energy industries, and XpertHR, the online service for human resources professionals.
As publishers and information providers broaden their content offerings, their licensing options become more numerous. By working with actual behavioural data of subscribers, Outsell Scout Analytics helps publishers create licensing that matches users' needs and interests of various demographics. The service has uncovered licensing improvements for content providers to grow subscription revenues by 10-15 percent.
Using a patent-pending Demand Rating technique, Outsell Scout Analytics enables license optimisation by rating subscribers' engagement as a ratio of revenue to identify such issues as under-utilisation, or unlicensed use. Outsell Scout Analytics also includes the expert advisory services of Outsell, Inc. to identify actionable programs for monetizing the findings.
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