TBI launches viral marketing campaign for BMJ Group - March 31, 2009
TBI Communications, a UK-based strategic marketing consultancy for scholarly publishers, recently launched 'Perfect 10', a viral marketing campaign on behalf of medical publisher BMJ Group. Targeting about 250,000 initial recipients, the campaign is projected as the first major use of viral marketing technologies in the reference… Read More
HEFCE launches strategy for technology-enhanced learning - March 31, 2009
The Higher Education Funding Council for England (HEFCE) has published 'Enhancing learning and teaching through the use of technology - a revised approach to HEFCE's strategy for e-learning'. This revised approach follows an independent review of the strategy and is designed to provide further support to… Read More
LibraryU adds content to WebJunction ‘s training catalogue for library staff - March 31, 2009
WebJunction, an online learning community for librarians and library staff, is now offering a Custom Course Catalog, a new service that provides a central location to host, promote and track library staff training. In February, LibraryU, a US-based provider of online, library-specific staff development courses, joined… Read More
Emerald appoints new Business Manager for Middle East and Turkey - March 31, 2009
Academic and professional literature publisher Emerald Group Publishing Ltd., UK, has announced the appointment of Alastair Cook as business manager for Middle East and Turkey. Alastair will be working alongside Brian Berry, who has represented Emerald for a number of years within the region, enabling him… Read More
Dear Subscribers - March 31, 2009
We are happy to release the second edition of blogspeak. Featured are Peter Murray Rust(Would the NIH policy destroy the ACS?); the shifted librarian(Twittephemeraliness); Stevan Harnad (On Throwing Money At Gold OA Without First Mandating Green OA, Again); and the UK PubMed Central (enabling easier reporting on the outcomes of… Read More
PE firms put up academic publisher Springer for sale - March 30, 2009
Candover and Cinven, the private equity (PE) companies that own media group Springer Science and Business Media, Germany, have reportedly put the company up for sale with a price tag of £2 billion. The PE owners are believed to have appointed UBS and Goldman Sachs to… Read More
