Integrated media firm Ziff Davis Enterprise (ZDE), US, has announced that PCMag, its flagship brand, will go all-digital. The final print version will be the January 2009 issue. Further emphasising its all digital direction, it was also announced the PCMag Network will be renamed PCMag Digital Network with PCMag.com as its lead property.
For the past seven years, PCMag has leveraged its long-standing position with technology readers and advertisers to build one of the leading digital media properties in the technology category. During this period, its digital assets registered annual audience and revenue growth of 33 percent and 42 percent respectively. The PCMag Digital Network, with over seven million unique monthly visitors, reaches in excess of 10 times the circulation of the print publication.
Leveraging the digital platform, PCMag Digital Network has accelerated its core position of providing reviews and advice to active technology buyers across a multitude of core technology categories including laptops, desktops, smart phones, software, web services, HDTVs, printers, and many more. The Network leverages its quality content and audience to offer marketers a unique combination of solutions that enable strong brand positioning, while driving measurable response results.
