B2B publisher PennWell Corporation, US, has announced that it has hired Paul Andrews as Vice President, Marketing Services, effective February 1. Andrews, who will remain based in the Washington, D.C. metropolitan area, will lead PennWell's newly-formed Marketing Services Division, a stand-alone unit of the Company created to provide strategic consulting and marketing solutions including digital media, social media, website development, product launches, content marketing and lead generation.
Andrews, as a consultant to PennWell's recently acquired Public Safety franchise, provided digital media consulting and marketing services for advertisers of JEMS magazine (Journal of Emergency Medical Services), JEMs.com, the EMS Today Conference & Exposition (the JEMS Conference), FireRescue magazine, FirefighterNation.com, FireEMSblogs.com, Law Officer magazine, LawOfficer.com and APCO's Public Safety Communications magazine.
Robert F. Biolchini, president and CEO of PennWell, noted that Andrews has media expertise in markets other than public safety, including technology and healthcare. Under Andrews, the Marketing Services Division will be an autonomous stand-alone unit of PennWell. He and his Marketing Services team will initially focus on marketing services for the Company's Public Safety Group as well as its Fire Group which includes Fire Engineering and Fire Apparatus & Emergency Equipment magazines.
