Content optimisation platform RAMP has announced that B2B publisher PennWell Corporation, US, is deploying RAMP's universal search and publishing solutions for its specialised industry news and information websites. As a result, RAMP will automate publishing workflows with dynamic taxonomy development and applications to make search and publishing contextually relevant to users' online behaviour on these websites.
RAMP will enable Pennwell to optimise its content through integration with Pennwell's publishing platform across its five industry verticals that represent the publisher's more than 75 print and online magazines and newsletters. As a result of this integration, Pennwell's website content is projected to become highly searchable across all media types. Topic pages utilising universal content - video, audio, text and images - will be created in response to users' search and browsing behaviour, and allow thousands of relevant pages to be published dynamically on these sites.
RAMP is an advanced content optimisation SaaS platform providing publishers workflow, discovery and engagement solutions to drive monetisation of online content to users' search and browsing behaviour. It offers publishers an open, flexible and modular capability to optimise large amounts of content, including text, audio, video and images, within dynamic publishing environments.
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