David Kieselstein, CEO of Penton, announced at the Business Information Management Summit (c-level event for business information ecosystem), the launch of the Company's new branding and website, which marks the evolution of Penton into an information services business.
By leveraging its market leading brands, such as Farm Progress, Aviation Week, Industry Week and Natural Products Expo, Penton has developed partnerships with its clients that allow them to delve much deeper into the marketing funnel through the use of data products built around events and marketing services. Penton's marketing services business is growing over 20 percent annually. A key to this success is the company's unique ability to deliver both scale and vertical specific relevance to marketers’ plans.
Penton's relationship with over 16 million professional users and over one million CEO's, has enabled it to establish over 40 scaled strategic partnerships with Fortune 100 clients.
