B2B media company Penton Media, US, has announced the appointment of Joann Kropp to the newly created position, Vice President, Customer Data Solutions. In her new position, Kropp will be responsible for generating new revenue streams in list and name-based products across the entire organisation. She will report to Warren N. Bimblick, senior vice president, Penton Media.
Kropp has over 25 years of experience in the direct marketing industry including executive positions at Walter Karl Division of infoUSA, culminating as president for four years. She will work with the publishers and sales team to develop direct marketing solutions, analyse customers' data and develop targeted solutions to boost clients' sales.
Penton Media, Inc. claims to be the largest independent business-to-business media company in the US, serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products.
