Penton, a professional information services company, has announced that its SmartReach™ Web Target business intelligence solution has been named a finalist for the 2015 SIIA CODiE Awards in the 'Best Lead Generation Solution' category. Finalists represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers. SmartReach Web Target was one of 92 CODiE Award content finalists across 25 categories.
Web Target, a new web-based business intelligence product, enables marketers to identify, target and nurture business decision makers early in the sales cycle. By utilising proprietary programming and algorithms, Web Target aggregates billions of points of data across 125 Penton sites in five core sectors: Agriculture, Design and Manufacturing, Infrastructure, Natural Products and Food, and Transportation, and across the internet — demonstrating Penton's unmatched ability to apply powerful behavioural intelligence to drive intent-based marketing. Web Target uncovers which companies are researching specified topics and, over time, allows marketers to see changes in customer and prospect behaviour, which can indicate purchasing research and interest.
The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners.
