Pharmacy Times, a monthly journal for pharmacists, has announced that it has become the pharmacy industry's first publication designed for the iPad. Featuring the latest pharmacy coverage from its summer issue and an exclusive selection of new multimedia content, the Pharmacy Times iPad edition is available now for free in the iTunes store at http://phrmcyt.ms/bM5Y3x.
Through this innovative new platform, Pharmacy Times is able to offer its monthly content - patient counselling and education columns; product and technology news; case studies and clinical trials; and continuing professional education lessons - in ways that transcend the boundaries of print. Peppered throughout each article are video clips, slide shows, podcasts, infographics, and other digital resources hand-picked by the editors to bring Pharmacy Times content to life. Developed with the media-savvy iPad user in mind, the first issue provides readers with a digital publishing experience.
An iPad exclusive 'Pharmacy Insights' department covers notable trends in the pharmacy profession, bolstered by additional resources that can be accessed on demand with a simple tap of the screen. Along with new sections, the iPad edition presents the information pharmacists expect from Pharmacy Times in a visually interactive design.
The Pharmacy Times iPad release follows on the heels of the journal's CE app, which provides mobile access to popular Continuing Education programmes from the Pharmacy Times Office of Continuing Professional Education. Both initiatives represent the journal's efforts to embrace new technology that lets readers choose how they access the journal.
Pharmacy Times is the third MJH & Associates publication to be made available to readers in unique iPad editions, joining MD Magazine and Campaigns & Elections.
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