Physicians Practice, America's leading practice management journal, has partnered with the Loma Linda University Medical Center to provide resources to help physicians in Southern California manage their practices more efficiently, thereby improving patient care.
Under the deal, the journal will be mailed monthly, beginning in January, to nearly 4,500 doctors in the region. The journal will cover articles pertinent to the daily business issues faced by area physicians and their staff. Also, it will feature a section sponsored by Loma Linda highlighting news in clinical and scientific research.
Physicians Practice journal maintains about 60 hospital partnerships and is distributed to more than 276,000 practicing physicians. Owned by CMP Healthcare Media, a division of United Business Media, it helps physicians effectively manage the operational and business aspects of their practices by providing practical, proven solutions for the 'real-world' concerns their businesses face.
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