Publisher Promotion & Fulfillment (PPF) has named Elizabeth Just to the position of Business Development Manager, responsible for identifying opportunities related to the
outsourcing of order fulfillment, distribution, customer service, and marketing for publishers.
Just is a 17-year veteran of the publishing industry. She previously served as Vice President of North American Operations for Turpin Distribution Services, where she managed the establishment of the UK's North American satellite offices from the ground up. More recently, she served as North American Business Development Manager for Swets Information Services, focusing on product and service development and overall business growth.
Just comes aboard as part of PPF's overall rebranding effort. Historically, PPF has provided marketing as an ancillary service to its fulfillment and customer service clients. PPF is now offering marketing as an exclusive service. The company is broadening its marketing options to include SEO, social media, and third party aggregation. Over the past six months, PPF
has experienced measurable increases in efficiency and has welcomed marketing-exclusive publishers to its mix of clients.
PPF is a member of the Publishing and Digital Media group of EBSCO Industries Inc., an international corporation founded in 1943, headquartered in Birmingham, AL.
