Presenter, Inc., China, a pioneer in Internet and mobile computing technologies for business communication, recently launched a pilot run of journal abstracts over mobile phone. Run in two cities in China, the pilot covers about 150 doctors who will receive journal abstracts in text and images through MMS messaging.
In China, the choice of mobile phone is not so much driven by novelty as it is for necessity. This is because unlike their US counterparts, Chinese doctors reportedly have only limited access to the Internet at workplace. Consequently, the ubiquitous mobile phone is the best gadget to channel the journal information. The Mobile Med Journal Abstracts, delivered to physician's handset via MMS is seen as one of the most extreme innovations rising above the horizon.
As NIH pushes forward the Open Access for medical journals, massive journal articles will soon become freely available to the public. Innovative information distribution technologies complementing the proliferation of journal database are on the rise. Presenter, Inc.'s Mobile Med Journal Abstracts is claimed to be the first to explore the handset's potential as a science communication platform.
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