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Printed page volume to reach 1.2 trillion in the US by 2015, says IDC research -

A new research from International Data Corporation (IDC) indicates that although print volume will remain relatively flat between 2010 and 2015 (0.1 percent CAGR), combined US printer and multifunction peripheral (MFP) page volume will reach 1.2 trillion at the end of the forecast period. According to IDC, MFPs are winning the print volume race as users move away from single function printers and embrace the benefits and flexibility of multifunction devices.

Another ongoing industry shift is the move from monochrome to colour devices. But while colour laser and inkjet pages will each experience respectable growth over the forecast period, monochrome laser pages remain the industry's 800 lb. gorilla, with a staggering 799.9 billion pages in 2015 despite a declining CAGR. Overall, printed page volume will remain steady despite a myriad of obstacles, including the introduction of green initiatives within a growing number of enterprise organisations; more widespread managed print services engagements; changing end-user behaviour patterns from young, digitally oriented workers; and a weak economy.

Three new IDC studies - U.S. Printer & MFP Page Volume 2011-2015 Forecast & Analysis (IDC #229778); U.S. MFP Page Volume 2011-2015 Forecast (IDC #229755); and U.S. Printer Page Volume 2011-2015 Forecast (IDC #229699) - quantify the US MFP and single-function printer page volume market opportunity and provides forecast updates through 2015. These studies provide an in-depth look at the U.S. installed base and page volume forecasts for the inkjet and laser MFP segments, as well as the total page volumes for these segments. They also contain quantitative and qualitative data analysis derived from 1996 to 2010 actual shipments, empirical data from IDC's hardcopy usage panel, end-user research, and survey data.

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