ProQuest has announced the appointment of Clay McDaniel as Vice President Global Marketing. In this role, he will oversee the teams responsible for the company's comprehensive integrated go-to-market strategies, including product and field marketing, corporate communications, brand, and marketing operations.
Prior to joining ProQuest, Clay was CEO and Managing Director, Global Social Media Practice for the Mediabrands Audience Platform, the digital media agency division of Interpublic Group of Companies (IPG). As Co-Founder and Managing Director of Spring Creek Group, a digital marketing agency, he oversaw its success and rapid growth which led to the sale to IPG in 2011. He is also involved in the enterprise software and online services sector, and currently serves as an Advisor to several early-stage SaaS marketing platform companies.
ProQuest connects people with vetted, reliable information. Key to serious research, the company's products are a gateway to the world's knowledge including dissertations, governmental and cultural archives, news, historical collections and ebooks. ProQuest technologies serve users across the critical points in research, helping them discover, access, share, create and manage information.
